Nusbaum: VacationBetter.org Is All About – What Else? – Better Vacationing

VacationBetter.org is an educational website of the American Resort Development Association designed to reinforce the value proposition of vacation ownership in all its forms by touting the benefits of simply taking a vacation.

While many Europeans take six weeks’ vacation or more, most Americans are lucky to have two weeks’ paid vacation. What’s more, an Expedia study showed that 70% of those people didn’t use all the vacation time they had earned. “Even in our own industry, I’ll come back from vacation and I’ll hear from my peers, ‘Must be nice,’ says ARDA President Howard Nusbaum. “Excuse me, but I work for the vacation industry. Why do we feel guilty?”

Nusbaum mentions the “Do You Have GVS?” buttons that were all over the place at the 2009 ARDA annual meeting, explaining that GVS stands for Guilty Vacation Syndrome.

“I’ve talked to time-management gurus that worked for companies like Proctor & Gamble who’ve told me that people should take a week a year unplugged from everything they’re doing … that’s what time management’s about: work-life balance,” says Nusbaum. “It’s not about whether you make Johnny’s soccer game on Tuesday.”

As a result of taking vacations and therefore balancing your life, he says, “your boss will like you better, your spouse will like you better, your kids will like you better – and you know what? You will like you better.”

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Tags: American Resort Development Association, Americans, ARDA, Europeans, Howard Nusbaum, vacation ownership, VacationBetter.org