World’s largest vacation exchange company continues to expand RCI TV to promote affiliated resorts and the vacation ownership industry

RCI, the global leader in vacation exchange and one of the Wyndham Worldwide family of companies (NYSE: WYN), today announced that RCI TV, its innovative web-based television network that until now was exclusive for RCI subscribing members, is live and available to all consumers on RCI.com. This new accessibility allows the general public to view educational and entertaining “Resort Showcase” and “Destination” channels along with other information dedicated to increasing timeshare industry awareness and promoting the benefits of vacation ownership. Through the Resort Showcase channel, prospective purchasers can also link directly to selected developers’ websites for more information or a chance to visit resorts.

In coordination with these efforts, RCI has also signed a deal with Resort & Residence TV, a new network that reaches millions of households on DirectTV through its travel, lifestyle and real estate programs. Over the next six months, RCI will run 1,200 TV advertisements that are interactive and allow Resort & Residence viewers to navigate from the ad to an interactive screen where they can use their remote controls to watch videos, request more information or obtain a promotional code which they can use on RCI.com to enter a competition to win a free vacation.

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Tags: European, Geoff Ballotti, RCI TV, rentals, The Registry Collection, vacation exchange, Wyndham Worldwide