HNA Group Launches Interactive Campaign in Times Square to End World Hunger

May 30, 2017 – In support of world hunger relief efforts, HNA Group, a Fortune 500 company focused on tourism, logistics and financial services, announced the successful launch of its #ShareMoreDreamMore campaign in Times Square, New York City, engaging more than 10,000 active participants in the first week of the campaign.

The campaign, which launched on May 22, 2017 and runs live through June 4, 2017, uses an advanced interactive billboard on one of New York City’s busiest street corners to raise awareness around the critical issue of hunger in Ghana. Visitors who wave their smart phones in front of the billboard have the opportunity to learn about the plight in Ghana and access a website – www.hnadreams.com – via their mobile phone to learn more about this important issue and find out how they can personally make a difference in Ghanaian girls’ lives.

Gao Jian, Chief Operating Officer of HNA, said, “Since 2013, HNA Group has donated over $1 million to help end hunger, increasing food security, improving nutrition and promoting sustainable agriculture by 2030. We remain committed providing healthy meals to families in Ghana and hope our engaging #ShareMoreDreamMore campaign will help highlight the issues and facilitate ways for more people to join us in taking action.”

Over the past two decades, HNA Group has made corporate social responsibility a top priority. To date, the company has made approximately $1.45 billion in charitable contributions geared toward ecological sustainability, eradication of poverty, social equality and disaster relief. In addition to support the World Food Programme’s school meals operations in Ghana, other initiatives include:

  • HNA Brightness Action: Since July 2004, HNA Group has worked with the National Blindness Prevention Guidance Group and Beijing Tongren Hospital to fund eyesight recovering treatments for cataract patients in Africa and Asia.
  • HNA Send Love Home: In February 2013, HNA Group launched an initiative to offer free airline tickets to help colleges in need return home for important holidays.
  • HNA Benevolence Wells: To commemorate HNA Group’s 10th anniversary in 2003, the company pledged funding for a project to drill 100 wells in water-deficient areas of Hainan province over a 10-year period, solving drinking water difficulties and enabling the irrigation for farmland in the region.
  • HNA Social Innovation Competition: In May 2014, HNA Group and 21st Century Business Herald launched a contest at Peking University, inviting social entrepreneurs to present their ideas on how to improve all aspects of education and achieve educational equity and development.

Highlights from the #ShareMoreDreamMore campaign can be viewed here.

About HNA Group

HNA Group is a global Fortune 500 company focused on tourism, logistics and financial services. Since its founding in 1993, HNA Group has evolved from a regional airline based on Hainan Island in southern China into a global company with approximately $145 billion of assets, over $46 billion in annual revenues, and an international workforce of 410,000 employees, primarily across America, Europe and Asia. HNA’s tourism business is a fast-growing, vertically-integrated global player with market-leading positions in aviation, hotels and travel services. HNA operates and invests in nearly 3,200 hotels with over 380,000 rooms across major markets, and has 1,250 aircraft carrying nearly 100 million passengers to 270 cities worldwide. HNA’s Logistics business is a leader in logistics and supply chain management with capabilities in shipping and equipment manufacturing, maritime transportation, third-party payment platforms and project finance. In financial services, HNA is China’s largest non-bank leasing company, and a leading provider of a diverse set of businesses in equipment leasing, insurance, asset management, investment banking and credit services. For more information, visit http://www.hnagroup.com/en/.

SOURCE HNA Group