May 30, 2017 – Marriott International (NASDAQ: MAR) today announced the official opening of the design-led Aloft Perth Hotel, the first Aloft to open in Australia. Aloft Perth is the centerpiece of an urban renewal project and will be the social hub of the Springs Rivervale community, which is located alongside the Swan River and on the doorstep of Perth Central Business District.
“We are delighted that the Aloft brand has arrived in Australia with the opening of Aloft Perth. We are delivering an urban-inspired gathering place for tech-savvy Next Gen travelers and locals, – individuals who value self-expression, style and connectivity,” said Mike Fulkerson, Vice President, Brand and Marketing Asia Pacific.
With its vibrant design and always-on public spaces, Aloft Perth exudes a sassy modern style that is reflected in its free-flowing open areas imbued with bold, local influences. The hotel’s personality is communicated through its vibrant collection of artwork by recognized Australian artists to the eclectic, modern decor furnishing its guestrooms and communal spaces. Each of the 224 guestrooms feature Aloft’s ultra-comfortable plush beds, custom amenities by Bliss® Spa, fast & free Wi-Fi and 55-inch televisions linked to a Plug & Play connectivity panel.
The lively social spaces at Aloft Perth encourage interactivity amongst guests. The brand’s WXYZ® bar, with live music ranging from acoustic sets by local artists to DJ mixes, showcases specialty craft cocktails, an extensive wine and beer list and light bites. The Re:mix (sm) lounge and W XYZ bar is always abuzz with energy as guests and locals meet, mix & mingle or take a dip in Splash pool. For those on the go, Re:fuelSM by Aloft, Aloft’s signature 24/7 grab and go market, provides light meals, mix-and-match munchies, healthy bites, beverages and more.
The hotel’s signature restaurant, Springs Kitchen, offers contemporary cuisine with urban sophistication, with dishes including local, fresh produce to create homemade specialties. Springs Kitchen even boasts a pet-friendly terrace, with water bowls and special treats for furry friends, encouraging neighborhood residents and travelers with pets to drop by for a coffee, snack or meal – day or night – accompanied by their four-legged friends.
Business travelers can brainstorm buzz-worthy ideas and host innovative meetings at the 924sqm of Tactic meeting rooms; suitable for small-scale meetings to large-scale conferences with the capacity for 300 people. The Mezzanine level is perfect for one-on-one meetings, workshops or smaller events. Aloft Perth also features a rooftop ballroom with an expansive open-air terrace opening out onto panoramic views across the Swan River toward Perth Central Business District and the Indian Ocean.
Outside the hotel, the modern city of Perth awaits exploration. Nearby highlights include the Perth Central Business District and Northbridge nightlife and entertainment districts. For a history lesson, head to Fremantle, a maze of streets lined with 19th century Victorian-era architecture that has been adapted into charming cafes and boutiques stocked with local goods. Day trips by boat take visitors to Rottnest Island, home of the unique marsupial, Quokka, or by car to the nearby and very popular Swan Valley vineyards.
“As the capital of Western Australia, Perth is a dynamic, growing city, and an important gateway to and from Asia, the Middle East and Europe. The city has an internationally focused export and tourism economy, so we look forward to welcoming business people and travelers from all over the world to our hotel,” said Stephen Morahan, General Manager of Aloft Perth.
Further afield, travelers seek out the world-famous wineries and beaches of the Margaret River, the Ningaloo coral reefs and whale sharks at Exmouth, or the endless beaches and unique pearling culture of Broome, gateway to the Kimberley region, one of the world’s last unspoiled wilderness areas.
About Aloft Hotels
With more than 125 hotels now open in nearly 20 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. Aloft is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit www.alofthotels.com and follow along on Facebook, Twitter, and Instagram.