Orlando, Florida – April 30, 2013 – (INTUITION by Perspective Group) – Dial An Exchange, the largest privately-owned timeshare exchange company in the world has confirmed a renewal of its contract with Perspective Group, the timeshare industry’s leading PR and Multimedia company to continue their INTUITION brand marketing service.
Dial An Exchange have been using Perspective Group’s innovative INTUITION service since November 2012 to educate prospective clients and customers about their suite of product offerings and more about the company behind them. In the six months prior to using the INTUITION service, Dial An Exchange generated 725 brand mentions online, but in the last six months of implementing the service they have received over 6,000 brand mentions online (excluding additional print exposure), benefitting from a more than 700% visibility increase.
“One of the greatest challenges we’ve faced for many years has been finding effective ways to spread the word about DAE’s unique set of benefits to individual consumers, the resort community, and HOA’s and Developers. Being a valued service provider within all sectors of the shared vacation ownership industry requires attention to detail, honesty and great customer service levels if you want to gain the loyalty and respect of those who chose to use your services. We’re comfortable and confident in our ability to shine once engaged with our customers, but attracting new customers and industry partners to look at us in the first place is often the real trick in growing our brand and business. INTUTION has provided a much-welcomed platform with which to showcase our credentials.” said Francis Taylor, CEO, Dial An Exchange
The INTUITION service uniquely combines press release writing and distribution with extended social media marketing, print and online editorials, print advertising, social media monitoring and brand reputation management.
“We are delighted that Dial An Exchange is so pleased with the results we have generated and have extended our contract. They were one of the early adopters of our new service which continues to evolve at a rapid pace.” Said Paul Mattimoe, President & CEO, Perspective Group.
The INTUITION service concentrates primarily on creating credible, high quality and engaging content for its clients. By placing content in relevant places it creates brand reputation and overall awareness of a company and its products and services. High demand features such as Social Media Monitoring, tracking, reporting, expert analysis and Brand Reputation Management are all inclusive features of the INTUITION service. In addition to mainstream online marketing, an exclusive benefit to the social marketing mix is Perspective Group’s ownership and leverage of the Perspective Magazine brand, it’s print publications, online news sites, social media accounts and highly targeted email database in combination with the public relations experience and extensive industry specific reach make INTUITION a must have for any B2B or B2C company operating within the timeshare industry.
For more information on INTUITION visit http://www.intuitionbyperspective.com
About Dial An Exchange
DAE has grown significantly since it first opened its doors in 1997. A strong focus on quality customer service has led to their continued growth as over 50% of their new memberships have been the result of personal referrals. Today, the company has more than 450,000 members worldwide and is a truly viable option for all timeshare owners to exchange their weeks and points or credits products. DAE’s robust set of membership benefits makes it easy for timeshare owners to truly enjoy their vacation ownership experience. Their simple, flexible and innovative direct to consumer approach has evolved into a range of business development and support tools for their business partners such as resorts, management companies and Home Owners Associations who are looking for a competitive edge to support their rapid growth.
Membership benefits include a FREE membership option, Gold Advantage membership option, low exchange fees, a 3-year credit for every banked week, 24/7 live access to exchange weeks, personalized customer service, worldwide vacation availability, discounted rental weeks in prime locations and informative monthly e-Newsletters providing travel tips, destination ideas and money saving promotions and offers. At DAE, the timeshare owners’ needs come first and foremost and quality of service is never compromised. For more information, please visit http://daelive.com.
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com