International Cruise & Excursions, Inc. (ICE), a global leader in providing high-quality, fully-managed leisure and travel-focused membership, rewards and loyalty programs for some of the world’s most respected brands, was awarded the first ever Innovative New Owner Acquisition Program Award earlier this month at the American Resort Development Association (ARDA) 2015 Awards Gala.
ICE earned this award for its Sears Vacations Lead Generation program, the first of its kind in the industry. The Sears Vacations program is tremendously innovative in its approach to generating new leads for the resort industry. ICE partnered with Sears to create a unique, full-service travel proposition to tap into the national retailer’s customer base, leveraging the retailing brand’s loyalty currency and brick and mortar real estate to generate leads and allow shoppers to opt-in to a vacation membership. Sears Vacations Representatives are now located in 59 Sears stores across the country with expansion efforts underway to reach 100 stores by the end of 2015.
ICE’s lead generation program has also had a large presence at public events and tradeshows in each market to reach out to more potential members and drive resort sales through the program’s travel benefits. This innovative and effective lead generation program has resulted in hundreds of thousands of enrollments and millions of dollars in travel transactions, driving thousands of vacation stays at partnering resort and timeshare properties in 2014 alone.
“ICE is extremely proud and honored to be recognized by ARDA for this award, said Marcia Rowley, CMO of ICE. Our partnership with Sears will only deepen and our exposure to more and more consumers through this channel will continue to grow immensely as we expand our in-store locations across the country over the next year.”
“ICE’s Sears Vacations lead generation program has resulted in an increase of over 350% in resort transactions, Rowley added. This is a highly effective program that provides high value for Sears customers and enormous growth potential for our preferred cruise and resort partners.”
ICE was also recognized for two additional awards the same evening:
- Direct Mail: Westgate Activation Letter
A successful marketing campaign designed to boost sales
- Human Resources Team: ICE Human Resources Team
International Cruise & Excursions, Inc. (ICE) is an international travel and leisure organization with a global network of successful alliance partners including leading corporations, resorts, cruise lines, and leisure travel providers. ICE provides innovative cruise, travel and lifestyle benefits fulfillment, as well as unique membership reward and loyalty based programs and incentives. ICE fulfills private branded cruise and vacation programs for major corporate brands serving more than 55 million consumers worldwide. Enjoying 17 years of extraordinary growth and innovation, ICE continues to raise the bar in creative marketing solutions, technology based loyalty platforms and client experiences within the travel industry. Visit www.iceenterprise.com for more information.