Anantara Vacation Club, Southeast Asia’s premier holiday ownership programme and a subsidiary of Minor Intl., has entered into a 3-year strategic partnership with Florentia Village, China’s leading brand of luxury designer outlets.
This agreement comes on the heels of the initiatives launched in 2018, including the A-Exchange programme, which provided Florentia Village’s VIP members the opportunity to convert their Florentia Village Points for use at Anantara Vacation Club Resort properties.
In the latest development of the partnership, Anantara Vacation Club and Florentia Village will further strengthen their travel offerings by presenting their members with a points plus cash option for use at luxurious Anantara properties throughout Thailand, Indonesia, China, and the UAE via their new PointsPlus Holidays programme.
The agreement allows Florentia Village to provide more privileges to their members while simultaneously generating high-value leads for Anantara Vacation Club.
“Florentia Village has seen the opportunity to create exceptional experiences for their own membership base by partnering with us. We are looking forward to a continued win-win relationship in the future.” said Maurizio Bisicky, Chief Operating Officer of Anantara Vacation Club.
“Florentia Village is open to opportunities to create convenient and memorable shopping experiences for our valued members, not only from China, but also tourists from surrounding Asian countries” highlighted by Mr. Maurizio Lupi, Managing Director of Florentia Village and RDM Asia,“The partnership with Anantara Vacation Club last year proved to be a great success. We are excited to extend our strategic partnership and explore more possibilities to enhance the experience and benefits for our consumers.”
As of today, over 10,000 Florentia Village members already have access to Anantara Vacation Club’s points’ exchange service.
About Anantara Vacation Club
Anantara Vacation Club is Asia’s premier vacation ownership programme. It was launched in 2010 by Minor International PCL, the owner of Minor Hotels. The Club offers a portfolio of nine luxurious Club Resorts across Thailand, Indonesia, China and New Zealand and provides Club Points Owners and their guests with the opportunity to explore top holiday destinations. Club Points Owners’ travel opportunities are further enhanced through the use of the flexible Club Escapes and Global Traveller programmes, which provide access to hundreds of partner resorts and hotels internationally.
About Minor Hotels
Minor Hotels is an international hotel owner, operator and investor with a portfolio of 549 hotels under the Anantara, AVANI, Oaks, Tivoli, NH Collection, NH, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands in 55 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South and North America. With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world. For more information, please visit www.minorhotels.com.
About Florentia Village
Florentia Village is China’s leading Italian designer outlet under the Italian real estate development group, RDM. Florentia Village was first launched in 2011 and currently has a total of six outlets across Greater China, located in Tianjin, Shanghai, Guangzhou, Wuhan, Chengdu and Hong Kong. The outlets’ distinctive Italian architecture paints a vivid image of Florentia from ancient Rome and the Renaissance age by combining plazas, galleys, fountains and monumental buildings to deliver a one of a kind shopping environment. Florentia Village carries over 300 renowned brands from Europe, United States and Asia at a year-round discount of up to 80% off.
Through RDM’s extensive network of contacts within the global retail community, the stores are leased to the most prestigious luxury fashion brands. To date, Florentia Village has achieved a combined total leasing area of 300,000 m2, a total of 1,200 shops, and has attracted upwards of 18 million visitors annually. As the leading international designer outlet in Greater China, Florentia Village brings an unparalleled Italian style and shopping experience to the region.