Eighteen years ago, Tammy Farley, president, co-founded The Rainmaker Group with company CEO Bruce Barfield. Today, she’s an oft-acknowledged leader and visionary in revenue optimization. The most recent accolade comes from the prestigious Hotel Sales and Marketing Association International (HSMAI) which just released its list of 2015 Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, the individuals recognized by the award are those whose recent work demonstrates creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations; and sales efforts that resulted in dramatic gains. The group will be honored during the Adrian Awards Dinner Reception and Gala on Feb. 16, 2016 at the New York Marriott Marquis.
Commenting on the award, Farley said, “I am very grateful and humbled by this award. It’s especially satisfying to be recognized by HSMAI, an outstanding organization that has served the hospitality industry so well for so long. I feel privileged to share this award with a stellar group of industry peers.”
Along with the other awardees, Farley was judged on her accomplishments of the preceding 18 months. Among her many contributions to the growth and success of Rainmaker were the acquisition of Revcaster, the leading market intelligence, rate shopping and analytics solution; securing one of the world’s largest gaming facilities, Resorts World Genting in Malaysia, as a client; and driving continuing technological advances and innovations that her clients enjoy as part of their initial contract with the company. It is no accident that Rainmaker was named to the Atlanta Business Chronicle’s “100 Fastest Growing Companies in Atlanta” list in 2015 and earned a remarkable fifth year on the Inc. 5000 list of the Fastest Growing Companies in America.
Well-known for her exceptional service ethic to Rainmaker clients, Farley is equally passionate about nurturing a corporate culture that takes excellent care of her employees and inspires them to join her in community service for such worthy causes as Habitat for Humanity and Make-a-Wish Foundation.
Headquartered in Alpharetta, Ga., Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since its founding in 1998, the company has focused solely on delivering the highest revenue returns possible through the development and cultivation of a suite of products and consulting services designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance, and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000″s Fastest Growing Privately Held Companies for the past five years and was named to the Atlanta Business Chronicle”s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.