New for 2016, Perspective Magazine, the leading independent trade publication for the timeshare / vacation ownership industry globally has announced the soft launch of its vacation industry news app – available in Apple Store and Google Play Store by searching “Perspective News”.
The app will provide the latest news headlines from the resort development industry, including for the first time, the wider hotel, hospitality and travel sectors. News content will range from new acquisitions and resort openings, to the latest technology, sales, marketing and financial announcements.
In addition to the latest industry news being made more easily accessible from cellphones, the Perspective News app also provides access to exclusive editorials, advertorials and digital page-turn editions of the popular magazine.
“In a time when it was necessary, Perspective Magazine produced 26 issues a year across 5 regional editions. Now in the ever increasingly socially driven online world, we have adapted our publishing strategy to meet the demands of our audience.” Says Paul Mattimoe, President & CEO, Perspective Group. “The printed publication is now available 4 times per year, in a larger, global edition and remains the preferred choice of many advertisers to reach key senior-level decision makers. The magazine will also have bonus distribution at more tradeshows and events than ever before this year – but we also wanted to grow our lead in the digital space and so the Perspective News app will be able to deliver more content faster in between printed issues.”
Version 1.1 has been released as a soft launch and includes the news, articles and digital magazine sections. An Industry Address Book, Events Calendar and “App Only” interviews are also in development for imminent release.
Once all tests are completed, Perspective Group will promote the app to their readership of more than 20,000 industry professionals, and then actively promote it to the wider hospitality audience.
The Perspective News app has been built natively for Android and iOS platforms, including a separate iPad version, and is available from the Google Play and Apple’s App Store now by searching “Perspective News”.
About Perspective Group
Perspective Group provides the vacation ownership industry’s most comprehensive, independent multi-media marketing and publishing services globally. Products and services range from intensive PR & Multimedia services such as INTUTION – a brand visibility service that includes custom content creation and distribution, social media monitoring, online marketing and brand reputation management – to the Perspective Magazine brand, which publishes the leading independent trade publication globally as well as custom membership magazines for clients.
Perspective Group is a media sponsor of more than 30 industry events per year and serves on a number of trade association committees. The group also hosts its own annual industry leader event, the Global Networking Expo (GNEX Conference), and Canadian Resort Conference (CRC) on behalf of the Canadian Resort Development Association (CRDA). For more information, visit http://perspectivemagazine.com/