AMResorts®, a subsidiary of Apple Leisure Group®, has promoted Erica Doyne to Vice President of Marketing. In this executive position, Doyne will be responsible for leading a multifaceted plan with insight-driven marketing and PR strategies, taking CRM and sales to the next level. Doyne will also play a significant role on AMResorts’ strategic task force to support sales goals, and drive new marketing and expansion opportunities in line with the company’s rapid growth.
“After 10 years of commitment to AMResorts’ growth, Erica continues to impress us by showing what a strong leader she is to her team, successfully aligning her vision with the constant evolution of the company,” said Colette Baruth, Senior Vice President Marketing, Sales, Revenue Management & Distribution for AMResorts.
“On behalf of the entire AMResorts family, we applaud Erica and look forward to her continued growth,” said Gonzalo del Peón, President of AMResorts. “Her well-deserved promotion is as much a result of her hard work and dedication to AMResorts’ success as it is of her exciting potential in this new role.”
Doyne joined AMResorts in 2005 and has been promoted several times throughout her career, most recently in the role of Senior Director of Marketing. In 2013, she was recognized as a “Rising Star” for the second consecutive year, which honors the industry’s brightest and most successful professionals under the age of 35.
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).