Hospitality Brand Teams Up with Iconic Brands and Emerging Artists for Complimentary In-Room Vinyl Experience
“There is a sense of connection with the music when one’s listening to vinyl that is not replicable with any other format. It’s not just hipster nostalgia – there is a real, visceral thing that happens,” says Matt Watts, director of music and marketing for Hard RockHotels & Casinos. “With WAX, Hard Rock wants guest to experience that magic right there in their hotel rooms. Whether they grew up listening to vinyl or are just now getting turned on to its unique vibes for the first time, the WAX program is a perfect vehicle for one’s vinyl journey.”
To celebrate the Sound of Your Stay® and its latest offering, Hard Rock has also partnered with five buzzed-about, emerging artists to help amplify the launch by featuring exclusive pictures, video content, live performances and integration of each artists’ latest records into the WAX collection for guests to enjoy at leisure. Artists include New Politics, who have been lighting up the airwaves with new hit single, “One of Us,” showcasing their blend of punk, pop and electronically induced dance rock on tour with 311 this summer; The Aces, comprised of four girls taking the musical realm by storm with their newly released video for “Physical”; Evan Rachel Wood and Zach Villa’sRebel and a Basketcase, fusing an anthemic electronic pop sound with androgynous glam to bring a larger-than-life aesthetic with new single “Today” – influenced by both 80’s pop and rock, as well as today’s alternative music; Run River North, a Korean-American indie folk-rock band from Los Angeles who have truly made a name for themselves with their breakout single “Run or Hide;” in addition to Grammy award-winning, veteran singer and songwriter Michelle Branch who recently released her most fully realized artistic statement yet with album “Hopeless Romantic.”
“Rebel and a Basketcase and Hard Rock share an affinity for inspired choices. With our new record coming out this summer, the Sound of Your Stay program provides an unparalleled opportunity for us to personally connect with our fans,” said Rebel and a Basketcase’s Evan Rachel Wood and Zach Villa.
Appealing to the modern business or leisure traveler, the elements of The Sound of Your Stay® create an unparalleled, authentic, hands-on experience, allowing guests to channel their inner rock star – whether setting the mood with complimentary vinyl record or nailing power chords on a Fender guitar during an in-room jam session. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.