Enhanced technology redefines business intelligence in the group meetings marketplace.
Knowland, the leading business intelligence provider for the global meetings and events industry, announced the release of an enhanced version of its popular Insight platform. Insight is used by thousands of hotels to help them strategically identify new group meeting opportunities. Knowland helps them drive group revenue in an increasingly competitive meetings environment by providing the tools to maximize their sales efforts.
“This release is the cornerstone of our aggressive development roadmap for 2016,” says Tim Hart, President and CEO of Knowland. “The new Insight provides more dynamic and elastic ways for hotels to see and understand the market and source new business. With enhanced ways to manage traditional competitive sets, our customers have the flexibility to find better business group revenue maximization parameters evolve. Having the tools to successfully maneuver through the shifts and changes in the meetings ecosystem is critical in creating a competitive advantage.”
This ecosystem now revolves around a bustling pipeline of hotel construction and openings in virtually every city. These developments, combined with increasing occupancy levels and ADRs, are shifting the landscape of competitive sets. In this new environment, groups are considering different destinations and brand options. Planners are coming up with new solutions, seeking availability and rate relief.
Hotels need to be positioned to consider a broader range of competitors and groups as buying trends continue to change. Insight is a portal to access these opportunities in play for hotels. Using Knowland’s data, hotels can find better opportunities that align with their group qualification criteria and get in front of groups’ destination decisions. Through search options, rich historical data, ability to see booking patterns, and detailed event planner contact information, Insight helps hotels efficiently and proactively discover fresh opportunities instead of reacting only to groups that come their way.
Knowland’s mission is to help drive revenue with meetings market intelligence for the hospitality industry. As a globally recognized provider of meeting and group data, Knowland offers extensive insight into market analytics, group industry trends, and powerful benchmarking through innovative products.