Brand Tango, a South Florida-based branding, design and digital advertising agency, has been awarded a contract for print and digital collateral design and branding support by Brand USA, America’s first national destination marketing organization.
Brand USA is the nation’s public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. Brand USA employs a combination of brand and consumer marketing, public relations, travel trade outreach, and cooperative marketing programs that provide opportunities for partners of all types and sizes to participate in an effort to significantly increase international visitation to the United States.
“We’re excited to work with our nation’s premier destination marketing organization,” said James Kluetz, Brand Tango’s president and chief creative officer. “It’s an honor to have our work represent the United States to potential visitors from across the globe while promoting our nation’s incredibly diverse destinations and preeminent hospitality brands. This relationship will also allow us to further build on Brand Tango’s record of developing innovative marketing strategies and solutions for travel industry leaders.”
Over the last six years, Brand USA’s marketing efforts have resulted in nearly 7 million incremental visitors to the USA who spent $21.8 billion on travel and fare receipts and generated $6.2 billion in federal, state, and local taxes, and $47.7 billion in total economic impact. According to the U.S. Department of Commerce, international travel to America is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.
Brand Tango is the place where ideas, technology and brand expression are thoughtfully blended and served up daily. Brand Tango’s client list spans a wide range of industries including hospitality, vacation ownership, food and beverage, consumer products, financial services, and real estate. Relying on their decades of combined expertise, the agency’s principals and staff help clients find solutions that deeply impact a company’s brand position, revenue and customer experience initiatives. Visit brandtango.com to learn more.