Alliance Palace in Batumi has joined RCI, the global leader in vacation exchange, to become the first RCI affiliated resort in the country of Georgia.
Floors one through six of the impressive 41-story building are operating under the Courtyard by Marriott brand, while the remaining floors are luxury apartments. Overlooking the Black Sea, the resort is in an ideal location for tourists with the impressive building being an attraction in its own right.
Georgia’s tourism market is growing, with significant numbers of visitors flooding in to appreciate the beautiful landscapes and tourism attractions the country has to offer. In 2011 the inbound visitor figure was 2.8 million, and by 2017 that number had risen to over 7.5 million, according to the Georgian National Tourism Administration (GNTA). Revenues from international tourism receipts, as reported by the GNTA, exceeded US$2.5 billion in 2017, which represents an average growth of 270 percent since 2011.
This is an important trend for the developer, as the affiliation agreement through RCI gives the resort’s timeshare owners the option to access a global exchange network of more than 4,300 affiliated resorts in nearly 110 countries.
“Working with RCI and bringing shared-vacation ownership with exchange into our product portfolio is the perfect complement to our group’s expansion into the wider leisure real estate sector,” said Alliance Group CEO, Akaki Songulia.
He explained that he was attracted to the shared-ownership market and specifically to RCI as it offers a unique lifestyle benefit to tourists. “For me it’s the same thing that has been attracting RCI’s 3.8 million member families worldwide, and that is the concept of an affordable, flexible and high-quality vacation experience. Shared-vacation ownership is going to be an excellent promotional tool for tourism in our country.”
Sergey Egorov, Director of Development, Russia & CIS, RCI & Wyndham Hotel Group, said, “Domestic tourism is booming right now due to current political and economic conditions. This creates opportunity for us to focus on our domestic offering in the CIS. Our collaboration with the Alliance Group will benefit both its owners and RCI members, the latter now having a very different and exciting exchange option with the affiliation of Alliance Palace in Batumi.”
For more information, visit RCI.com.
About RCI
RCI is the worldwide leader in vacation exchange with over 4,300 affiliated resorts in nearly 110 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through the RCI Weeks® program, the week-for-week exchange system, and the RCI Points® program, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.8 million RCI® subscribing members each year. RCI’s luxury exchange program, The Registry Collection® program, is the world’s largest program of its kind with approximately 200 affiliated properties either accessible for exchange or under development on six continents. RCI is part of Wyndham Destination Network and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center or rciaffiliates.com. RCI also can be found on Facebook, Instagram, YouTube and Twitter.
