AMResorts® expands the company’s footprint in the Dominican Republic with its second Secrets® Resorts & Spas brand property
With a $160 million investment, the new luxury resort has created more than 650 direct jobs
May 5, 2017 – AMResorts®, an Apple Leisure Group® subsidiary, and a provider of sales, marketing and brand management services to six luxury resort brands, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless® Resorts & Spas, Dreams®Resorts & Spas, Now® Resorts & Spas and Sunscape® Resorts & Spas, continues to expand its Secrets® Resorts & Spas brand with the opening of Secrets Cap Cana Resort & Spa, bringing the brand portfolio to 15 properties total and two in the Dominican Republic.
The Dominican Republic President Danilo Medina presided over the official ribbon cutting ceremony, accompanied by John Mullen, Chairman of MREH; Alejandro Zozaya, CEO of Apple Leisure Group; Gustavo Montalvo, Minister of the Presidency; Francisco Javier García, the Dominican Republic Minister of Tourism; Tim Mullen, Investor, MREH; Jeff Mullen, Investor, MREH; José Ramón Peralta, Administrative Minister of the Presidency; Simón Lizardo, General Manager of BanReservas; Matt Mullen, Investor, MREH; John Hutchinson, COO of Apple Leisure Group and Gonzalo del Peon, President of AMResorts. Local hospitality business owners, industry partners, international media and guests also attended the grand opening event, held during the Dominican Annual Tourism Exchange (DATE) trade conference.’
“It is a great pleasure and honor to be here witnessing the opening of this hotel, Secrets Cap Cana Resort & Spa,” said Dominican Republic Minister of Tourism, Francisco Javier García. “Today, tourism is our country’s strongest industry and an economic engine for job creation and well-being.”
The 457-room, adults-only hideaway is situated within the exclusive gated community of Cap Cana along the powder-white sands and turquoise waters of Juanillo Beach. The resort offers guests the pinnacle of relaxation and sophistication, and all the benefits of the brand’s signature Unlimited-Luxury® vacation concept where everything is included, as well as elegant rooms and bungalow-styled suites with direct access to a private pool. Romantic additions such as private dining on the beach, an expansive infinity pool, seven gourmet à la carte restaurants, a snack-barbecue area, six bars, a nightclub and gym raises the bar on adults-only luxury. Furthermore, the world-class Secrets Spa by Pevonia® is an ideal complement for those yearning for a touch of indulgence.
“Secrets Cap Cana Resort & Spa provides the ultimate adults-only luxury escape in the top-rated Cap Cana area, offering marvelous amenities and the highest standards of quality,” said Gonzalo del Peon, president of AMResorts. “We warmly welcome all couples and adult guests who want to relax and enjoy this majestic oasis in the Dominican Republic.”
Resort guests can also delight in the beauty of the surrounding lush, tropical gardens, and gain access to Punta Espada Golf Course designed by golf legend Jack Nicklaus, a marina, stables, an equestrian center with polo fields and world-class fishery.
“Cap Cana is truly an ecological paradise developed for elegant living that plays exceptionally well with the high expectations of today’s sophisticated traveler,” stated Alejandro Zozaya, CEO of Apple Leisure Group. “This newest addition to the AMResorts Collection in the Dominican Republic is a game changer for the Secrets Resorts & Spas brand.”
Secrets Cap Cana Resort & Spa guests can take advantage of the multi-brand dining program “Sip, Savor & See,” that offers dining and live entertainment privileges at nine Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas sister brand resorts in the region.
“As we pursue AMResorts aggressive growth strategy to deliver more luxury vacation offerings in new and exciting destinations, our romantic, adults-only Secrets Resorts & Spas brand continues to play a pivotal role in our development and success,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group.
The new Cap Cana property faces the pristine Caribbean Sea along a 1,000-feet powder-white sand beach, and features an expansive infinity pool, a magnificent wedding gazebo and on-site professional wedding planners, as well as endless daytime activities and live nightly entertainment, among other amenities that will make this vacation destination truly unforgettable.
For more information and to book at the new Secrets Cap Cana Resort & Spa, visit SecretsResorts.com, call 1-866-GO SECRETS or connect with us on Facebook, Twitter, Instagram, Pinterest, YouTube or the official brandblog.
AMResorts, a subsidiary of Apple Leisure Group, is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The award-winning company continuously raises the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ more than 50 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at www.amresorts.com/mediasite/media.