Updated branding and website strongly supports company expertise
Luxury Frontiers, a leader in conceiving, designing and developing luxury tented suites and creative tree-top experiences, continues to grow its brand with the announcement of strategic alliances with Discovery Destinations, a hospitality brand offering travelers Discovery-inspired vacations that combine the spirit of adventure with the thrill of exploration. The company has also formed an alliance with Smartrip Foundation and unveiled fresh branding and a new website.
“We’re thrilled to embark on this new chapter with Discovery Destinations and Smartrip,” said Luca Franco, Managing Partner and Founder, Luxury Frontiers. “It’s very exciting to collaborate with like-minded brands as we continue our mission to create one-of-a-kind immersive offerings that enable travelers to experience new adventures, learn new skills and gain insights about themselves and the broader world.”
Luxury Frontiers’ partnership with Discovery Destinations provides a collection of resorts with the common theme of igniting curiosity and inspiring guests to explore the world. Discovery Consumer Products, the licensing arm of Discovery Communications, partnered with leading hospitality firm Scottford Hospitality to develop the brand.
Luxury Frontiers’ holistic one-stop experiential design, development and operations expertise coupled with investment capital makes its business model especially unique. The company offers hotel owners and operators the chance to monetize surplus, non-revenue generating land by creating memorable experiences with tented camps, tree-top living suites and other alternative light-on-earth structures and resort solutions.
“This alliance makes sense and brings together the influence and reach of two innovative, firstmovers in the booming experiential travel category. In many respects, we share the same idea of offering resort owners and operators a holistic, turnkey solution to better differentiate themselves by providing five-star experiences in the most unexpected locations,” said Andy MacLellan, President, Discovery Destinations.
Differentiating Luxury Frontiers even further, accommodations are eco-friendly with sustainable design features, ranging from the use of locally and sustainably sourced building materials and aerobic sewerage treatment systems to rainwater capture systems and renewable energy sources. Its partnership with the Smartrip Foundation feeds into this philosophy further. A certified B Corporation travel agency Smartrip aims to contribute effectively and efficiently to the sustainable development of tourist destinations through promoting local entrepreneurship and cultures and protecting biodiversity. Currently operational in Chile, Smartrip has plans to expand its outreach to Argentina and Mexico.
Luxury Frontiers has completed four projects including tented accommodations for Lemala Kuria Hills by Tourvest in Tanzania, Musangu Lodge in Zambia and the Shakawe River Lodge in Botswana as well as a resort add-on for the Gran Hotel Son Net in Mallorca, Spain. The company will also complete a full refurbishment of the Belmond Eagle Island Lodge in Botswana this month. Projects in the pipeline include major partnerships with globally renowned luxury hospitality brands including Four Seasons, Six Senses, Wilderness Safaris and more in locations across the U.S., Costa Rica, Tanzania and Botswana.
About Luxury Frontiers
Luxury Frontiers is a market leader in conceiving, designing and developing luxury tented suites and creative tree-top experiences for the global traveler. The accommodations are created to the highest standards and are designed and operated to provide exciting, authentic and memorable experiences without compromising guest expectations for luxury comfort and quality. With a combined experience of more than 80 years, Luxury Frontiers’ highly skilled leadership team has deep experience in the African safari camp business and has worked with leading luxury hospitality brands such as Four Seasons, Ritz Carlton, Abercrombie & Kent, Six Senses, Belmond, Wilderness Safaris, Explora and Aman. For more information, please visit www.luxury-frontiers.com.
About Discovery Destinations
Discovery Destinations is a unique hospitality brand offering travelers Discovery-inspired vacations that encapsulate the spirit of adventure and the thrill of exploration. A collaboration between Discovery Consumer Products, the licensing arm of Discovery Communications, and Scottford Hospitality, a multiple-service hospitality firm headquartered in Atlanta, GA, Discovery Destinations brings together a collection of hotels and resorts from around the world with the common theme of igniting curiosity and inspiring guests to explore the world around them. For more information about Discovery Destinations, please visit www.DiscoveryDestinations.com.
Founded in 2012 in Chile, the Smartrip Foundation aims to contribute effectively and efficiently to the sustainable development of the tourist destinations of Chile through the promotion of local entrepreneurship by contributing to rescuing their culture and identity while preserving biodiversity. Smartrip executes initiatives that enhance sustainability of the tourist destinations and helps to insert local entrepreneurs in the tourism value chains. In 2016, Smartrip will expand its outreach to other countries to Latin America. For more information, please visit www.smartrip.cl.