Apple Leisure Group® subsidiary, AMResorts®, celebrates its 15th anniversary after closing 2015 with an unprecedented 17 new resort management contracts and adding seven new destinations to its portfolio.
AMResorts®, the provider of sales, marketing, and brand management services for Zoëtry® Wellness & Spa Resorts, and Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas is positioned to have another year of aggressive growth, already opening Secrets Playa Bonita Panama Resort & Spa and Sunscape Puerto Plata Dominican Republic in the first quarter of 2016 with another eight openings planned for the remainder of the year.
“In the last 15 years, we have grown our portfolio in the markets where travelers want to be and that offer owners the best return on their investment. Our strong business model and established presence is what motivated respected investment firm Bain Capital to partner with us to aggressively expand AMResorts and meet the ever increasing demand for our product.” Alex Zozaya, CEO of Apple Leisure Group.
Since the opening of its first resort in 2001, AMResorts has consistently reinvented the vacation experience by setting a new standard for the high-end, all-inclusive product.
The company introduced the lively Sunscape Resorts & Spas during its first year and followed it with the debut of the adults-only Secrets Resorts & Spas in 2002—a first of its kind in Mexico. Within three years of its inception, AMResorts introduced its third brand, Dreams Resorts & Spas, expanding the company’s family-friendly portfolio.
AMResorts continued to quickly grow its footprint, establishing a solid presence with 14 resorts throughout Mexico and the Caribbean by 2008. It was that year that the company launched its fourth brand, Zoëtry Wellness & Spa Resorts and the Endless Privileges® program. The innovative concept offered an ultra-luxurious experience combining elements of wellness, serenity, and social and environmental responsibility in a boutique setting. Designed for the most discerning traveler, signature program features include 24-hour concierge and laundry service, maid service three times daily, no check-in or check-out time, private in-suite dining, gourmet à la carte dining with organic selections, and more.
Two years later, AMResorts introduced its fifth brand, Now Resorts & Spas, to cater to guests looking for a more active and energetic setting ideal for living in the moment. The brand is perfect for families traveling with teens and tweens and the multigenerational travel experience. In 2012, the company further demonstrated its commitment to being innovators of the industry with the debut of the Unlimited Connectivity® app, allowing guests to send and receive local and international (U.S. and Canada) calls and send messages over the resorts’ Wi-Fi network at no charge.
AMResorts further enhanced its resort portfolio in 2013 with the addition of its second adults-only brand, Breathless Resorts & Spas, catering to singles, couples, and friends seeking a high-energy and social atmosphere focused on entertainment and events.
“AMResorts’ growth has been driven by our strategic approach to identifying new markets for entry, growing our footprint in tried and true destinations, and aligning with owners willing to challenge guests’ expectations with our reimagined take on the traditional all-inclusive experience. It’s this recipe for success that makes us the ideal partner for investors seeking the right sector to enter in today’s competitive hospitality market.” Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group
That same year, the company secured an equity investment leading to the creation of Apple Leisure Group, a vertically integrated travel and hospitality company comprised of six subsidiaries including AMResorts®, Amstar DMC® and Unlimited Vacation Club®.
That equity partnership further fueled AMResorts’ expansion, entering Central America with Dreams Las Mareas Costa Rica in 2014 and Secrets Playa Bonita Panama in 2016. The company also recently announced it would bring its Unlimited-Luxury® concept to Puerto Rico with Dreams Puerto Rico Resort & Spa, opening in 2018.
“AMResorts’ success can be attributed to how we have differentiated the product to appeal to consumers at every stage of their lives through our six distinct brands. Continuing to evolve to meet the ever-changing desires of our customers will allow us to stay at the forefront of the industry and top of mind for travelers seeking the ultimate all-inclusive experience.” Gonzalo del Peón, President of AMResorts.