June 2, 2017 – McCann today announced that MGM Resorts International (NYSE: MGM) will add its regional casinos and resorts to the agency’s roster. The move is part of MGM’s ongoing consolidation of U.S. agency partners that began in April 2015 when McCann Detroit was appointed integrated agency of record for MGM Grand Detroit. Shortly after that, McCann was appointed agency of record for MGM Resorts’ Las Vegas-based brands. MGM Resorts has recently undertaken a strategic and cultural transformation from a casino-driven, Las Vegas-focused operation into a global entertainment brand offering the world’s most exciting and diverse portfolio of guest experiences.
Earlier this year, McCann launched MGM National Harbor in Maryland, a $1.4 B entertainment resort featuring a 3,000-seat entertainment venue, new restaurants by celebrated chefs Marcus Samuelsson, José Andrés and brothers Bryan and Michael Voltaggio and the region’s most dynamic casino. Since opening, the resort has become the must-visit destination in the region. With its expanded responsibilities, McCann will be tasked with creative work for three additional MGM regional properties including Beau Rivage and Gold Strike in Mississippi, and the 2018 launch of MGM Springfield in Massachusetts. MGM Detroit will continue to be handled by McCann Detroit.
“With its growing portfolio of destinations, it’s an exciting time to be tasked with raising the profile of the already iconic MGM brand,” said Devika Bulchandani, Managing Director, McCann NY & President, McCann XBC. “We look forward to developing fresh, innovative creative to tell MGM’s story as the leading entertainment brand—both inside and outside of Vegas.”
“We have been focused on reinventing ourselves around entertainment with a strategy that takes that model to a whole new level,” said Lilian Tomovich, Chief Experience and Marketing Officer, MGM Resorts International. “Following the successful launch of MGM National Harbor, we look forward to expanding our relationship with McCann to drive experience and entertainment at both our new and existing regional brands.”
McCann is a unit of McCann Worldgroup. McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company opened MGM National Harbor in Maryland on December 8, 2016, and is in the process of developing MGM Springfield in Massachusetts. MGM Resorts controls and holds a 76 percent economic interest in the operating partnership of MGM Growth Properties LLC (NYSE: MGP), a premier triple-net lease real estate investment trust engaged in the acquisition, ownership and leasing of large-scale destination entertainment and leisure resorts. The Company also owns 56 percent of MGM China Holdings Limited (SEHK: 2282), which owns MGM MACAU and is developing MGM COTAI, and 50 percent of CityCenter in Las Vegas, which features ARIA Resort & Casino. MGM Resorts is named among FORTUNE® Magazine’s 2017 list of World’s Most Admired Companies®. For more information about MGM Resorts International, visit the Company’s website at www.mgmresorts.com.